Ben has been in marketing, sales, and creative design his entire career. Having spent some time in the real estate industry, he noticed a glaring need for professional branding support. While branding is one of the most important things to a real estate business, more often than not agents, teams, and brokerages attempt to name and brand using the collective approach. Too many cooks in the kitchen leads to a brand that just isn't cohesive and doesn't have a voice. True North was created to help all real estate professionals create a brand that speaks its essence to anyone who encounters it.